Category Archives: Anthonys News

People, Systems and Things Launched – for Serendipity Ideas and LinkedIn

In the last few days I have launched my new business People, Systems and Things. An IT Services and sustainability consulting business. I have lots of services well documented on the website at and maintain a dedicated Facebook page.

This Post is about the content you can enjoy, this blog and my content publishing.

Key services include;

  • Freelance, Consulting IT Manager service
  • Website design Hosting and B2B Services
  • Fixed Price services
  • A Range of Products and Services tailored to different sectors such as
    • Large Corporate and Enterprise
    • Small to Medium Enterprise
    • Individuals and coaching

In time we will introduce more products and services, including;

  • Click to request a service
  • The Sustainable Systems Method
  • A Blog focused on the Internet of Things IoT

What about this SerendipityIdeas blog?

SerendipityIdeas will continue and in fact may receive more attention now I am perfecting the development of content and publishing. New content in this blog will include personal reviews of Podcasts I enjoy, including commentary on specific episodes I find stimulating. I also expect to post on Critical thinking, Systems Theory and Design thinking from time to time.

What about LinkedIn?

Many SerendipityIdeas posts will also be posted to LinkedIn as long as they are suitable to what I perceive to be my linkedIn networks interests.

Selected People, systems and Things posts will also be posted on LinkedIn with a greater emphasis on Business, Sustainability and Professional Services than those that appear on the facebook page.

I do hope my LinkedIn network will consider my professional services and provide feedback and constructive criticism. I hope to use the opportunity before me to try out new and Innovative ways to do business.



Conceptual Model of sustainability

I am working on a “Conceptual Model of sustainability”. I am trying to build a simple yet all encompassing frame work that rather than Keep-it-Simple is Make-it-simple such that it can be applied to all the components of a system and system as a whole. Yes I do believe this is possible (but true – it is yet to be tested). Such a model can be applied to Ecological, social and economic systems. This permits people of very different knowledge and perspective to participate in transforming organisations to more sustainable ones.

I am happy to receive suggestions and references to others, that may have done similar things so feel free to comment.

The model should have the following qualities

  • Indicate existing non sustainable processes
  • Indicate how to transition to sustainable processes
  • Be scalabel
  • Allow black box modular structure
  • Include Reuse, recycle, life cycles wanted and unwanted outputs (waste)
  • Show how to integrate with other systems to achieve sustainable meta-systems
  • Encapsulate diversity resilience
  • Capture and control incident inputs and outputs such as sun and rain
  • Indicate the foundations on which the system stands and its dependance on these foundations
  • Easy to  communicate by telling a short story and building a framework or model that is easy to remember.

Please join my quest

Free will – a Lay Philosophers view

Tuesday, September 4 Tony Muscio will discuss Free will.

 The concept of free will underlies much of what we think about ourselves and what we attribute to others and their motivations. Free will is fundamental to our system of justice. Yet many circumstances arise when it is hard to be sure we really are free to choose. Cases such as “Not guilty by reason of insanity”, or the defense “I was ordered to do it” bring this concept into question. Even the rationalist or scientific view points raise issues such as whether the universe is deterministic or indeterminate, does the uncertainty in quantum theory make free will irrelevant ?

Common sense often tells us we have free will but analysis quickly brings this assertion into doubt.

Classical philosophy has often taken for granted the existence of God when considering free will. If an individual has the power to seek redemption surely free will must exist. Is this a supporting argument or a red herring ?

Tony will present a set of ideas and tools to use when considering these and related questions, with reference to the major schools of thought on free will. He will also present some ideas drawn from Information Theory, Cosmology, Complexity (Chaos) theory and science and offer a view point for you to consider or criticize.

Yes that is Me

Never know your luck with computers

After installing the critical Items on my new laptop the old one failed to start. After and hours or two I was reluctant to spend the time fixing it with other pressing work to do.

I bit the bullet last weekend and got it fixed. Once again pre planing and experience has reduced the potential impact of a laptop failure.  The first thing I did on recovery was to run a full backup using my licensed copy of “Image for Windows” see. Now with a full image I can browse or mount the backup as a drive on my new laptop and recover files as needed if the old laptop gives up the ghost again – given I was unable to identify the “root cause” of the failure and a number of indicators it was hardware related.

I must say the new feature I built into my personal organiser to record and review my own successes is helpful, rather than simply working through large to do lists, and when each task is completed just removing them from the list. It is very helpful to review your achivements. It allows yo to look back on the last day and week to see the successes you have had. It gives you the feeling of progress essential to performing at a high level.

Here is some of my quick success notes from this weekend as an example;

Success in Fix or access rural media In Part after persistence  Saturday, July 14th, 2012 at 6:12:23 pm
Success in Migration to new computer Image for Windows, Office, PSE and ACDSee trial Saturday, July 14th, 2012 at 10:40:13 pm
Success in Fix or access rural media Fixing fault, Backing Up, Providing access from HyPe, Increasing space on RuralMedia Saturday, July 14th, 2012 at 10:41:16 pm
Success in Office 2010 Install on HyPe Also Visio Saturday, July 14th, 2012 at 11:01:36 pm
Success in Review record of success daily Day out and exercise achived Sunday, July 15th, 2012 at 6:54:05 pm

Give it a try yourself.


Communication, Values and Frames

I just want it known that I am working with an intelligent bunch of people keen to develop a better understanding of Communication, Values and Frames informed by psychology just as the world leading marketing firms do to sell stuff, as well as the vested interests trying to run misinformation campaigns against climate action.

The Common Cause report has given us a heads up on how communication interacts with our values and frames. This is based on decades of research in cognitive science and psychology. The report suggests that much climate and environmental communication has been having an unintended effect.  Values and frames which pull people away from engaging with solutions are being brought to the fore. This, in part, explains why campaign communication is not having the desired shift to sustainability outcomes that we are looking for.

Tom – the convener says

This study group is an initial effort to come to grips with the knowledge about values and frames, consider the ethics of communication, explore the big picture of how this knowledge is currently being used and devise a way to put the knowledge into action.

With a strong desire to apply ethics to such communication the team seems to me to be likely to produce valuable results. I will keep you informed.