Communication, Values and Frames

I just want it known that I am working with an intelligent bunch of people keen to develop a better understanding of Communication, Values and Frames informed by psychology just as the world leading marketing firms do to sell stuff, as well as the vested interests trying to run misinformation campaigns against climate action.

The Common Cause report has given us a heads up on how communication interacts with our values and frames. This is based on decades of research in cognitive science and psychology. The report suggests that much climate and environmental communication has been having an unintended effect.  Values and frames which pull people away from engaging with solutions are being brought to the fore. This, in part, explains why campaign communication is not having the desired shift to sustainability outcomes that we are looking for.

Tom – the convener says

This study group is an initial effort to come to grips with the knowledge about values and frames, consider the ethics of communication, explore the big picture of how this knowledge is currently being used and devise a way to put the knowledge into action.

With a strong desire to apply ethics to such communication the team seems to me to be likely to produce valuable results. I will keep you informed.

About Tony

Living and working in Sydney Australia I also share a property with my partner in the NSW Southern Table Lands near Braidwood. At the property I am developing a range of projects and services to promote sustainable practices and provide retreats as diverse as sustainable building, Bush regeneration, Art and Photography. Our little bit of Australia is the inspiration for products from

Posted on May 25, 2012, in Anthonys News. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: