Communication, Values and Frames
I just want it known that I am working with an intelligent bunch of people keen to develop a better understanding of Communication, Values and Frames informed by psychology just as the world leading marketing firms do to sell stuff, as well as the vested interests trying to run misinformation campaigns against climate action.
The Common Cause report has given us a heads up on how communication interacts with our values and frames. This is based on decades of research in cognitive science and psychology. The report suggests that much climate and environmental communication has been having an unintended effect. Values and frames which pull people away from engaging with solutions are being brought to the fore. This, in part, explains why campaign communication is not having the desired shift to sustainability outcomes that we are looking for.
Tom – the convener says
This study group is an initial effort to come to grips with the knowledge about values and frames, consider the ethics of communication, explore the big picture of how this knowledge is currently being used and devise a way to put the knowledge into action.
With a strong desire to apply ethics to such communication the team seems to me to be likely to produce valuable results. I will keep you informed.